We're a small team with a big dataset and a clear mission.
After analyzing 50,000+ brand guidelines in a personal research project, he realized the gap between how world-class brands structured their identity — and how everyone else tried to replicate it with generic AI prompts. He built BF to close that gap.
Built products used by thousands of users. Expert in AI/ML, LLM fine-tuning, and data engineering. Responsible for the technical architecture that powers Brand Foundation's intelligence engine.
Former VP of Marketing at [Company]. 15+ years experience scaling B2B SaaS brands globally.
AI researcher with published work in NLP and generative models. Previously at [AI Lab/Company].
Partner at [VC Fund]. Has invested in 30+ SaaS companies across Southeast Asia and the US.
We're a remote-first team believing the best brand decisions come from structured thinking, not rushed brainstorming — and we build our product the same way.
We document before we build. Strategy informs every feature we ship.
We have 50,000+ brands worth of evidence to learn from. We use it.
Fast iteration, documented decisions. Move quick, break nothing.