Product Brand Library Use Cases Pricing
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Over 1,000 brand managers have built their Foundation here
10x content quality when paired with any AI model
AI trained on 50,000+ brands — now it's your brand's turn

ChatGPT knows everything.
Except your brand.

Brand Foundation is a specialized AI — trained on 50,000+ world-class brand guidelines. It creates a deeper, more personalized brand foundation than any generic AI prompt ever could.

Build Your Brand Foundation — Free → See the difference ↓
Free forever No credit card required Outperforms generic AI prompts
Generic AI
▷ Write a brand introduction post...
● Generic · No brand voice · Anyone could write this
AI + Brand Foundation
⚡ Write a brand introduction post... BF Active
Brand Voice
Audience
Content
● On-brand tone · Right audience · 100% personalized
✓
Brand Voice
100% on-brand
⚡
10x Performance
On-brand content
0
Brand guidelines analyzed by AI
0
Ready-made foundations in the library
0
To create a complete Foundation
0
Content quality boost with AI
AI trained on 50,000+ brand foundations from the world's leading brands
Watch Demo

See Brand Foundation in action

Watch how Brand Foundation transforms the way you create content — from generic to on-brand in minutes.

Quality Comparison

Same prompt. Different Foundation.

See the difference when AI creates content with and without Brand Foundation. Same topic, same AI model — completely different results.

✗ Without Brand Foundation
Prompt: "Write a Facebook post introducing a coffee brand's new product"
🎉 HOT NEWS! We just launched a new product — Special Coffee! Carefully selected from the finest beans, delivering a rich and irresistible flavor. Don't miss out! Visit your nearest store or order online. 📞 Hotline: xxx 🏪 Address: xxx #coffee #newproduct #delicious
Problem: Generic, clichéd, hard-sell tone. Any brand could use this post.
✓ With Brand Foundation
Prompt: "Write a Facebook post introducing a coffee brand's new product"
Some mornings you need more than a cup of coffee — you need a moment just for yourself.

That's why we created Morning Mist — a new blend of Da Lat Arabica, lightly roasted to preserve its distinctively bright acidity.

Gentle. Refined. Like starting your day on a slow note.

Try Morning Mist at our stores or order via the app — because your mornings deserve to be savored ☕
On-brand Voice · Right Audience Insight · Perfect Tone — Storytelling over hard-sell
✗ Without Brand Foundation
Prompt: "Write a welcome email for a new user"
Hi there! Thanks for signing up. We're so excited to have you on board. Discover our amazing features and start your experience today! If you need help, don't hesitate to reach out.

Best regards,
Team [Brand Name]
Problem: Template-like, no personality, no specific action steps.
✓ With Brand Foundation
Prompt: "Write a welcome email for a new user"
Hey [Name]! I'm BF — your brand sidekick from today 🧡

You just took the first step to building your brand the smart way. Here are 3 things you can do right now:

① Answer the Q&A to create your first Brand Foundation
② Explore 100+ brand examples from Nike to Grab
③ Feed your Foundation into ChatGPT/Claude — and watch the magic happen

Questions? Just reply to this email, I'm always here.
— BF
On-brand tone · Friendly approach · Clear CTAs aligned with user journey
✗ Without Brand Foundation
Prompt: "Write an Instagram caption for a fashion brand's summer collection"
☀️ SUMMER 2025 COLLECTION IS HERE! Hot, vibrant and full of energy! Explore our latest collection with the trendiest designs of the season. 🔥 Don't wait, limited stock! 👉 Link in bio #fashion #summer2025 #newcollection
Problem: Sounds like every fashion brand, hard-sell tone, no personality.
✓ With Brand Foundation
Prompt: "Write an Instagram caption for a fashion brand's summer collection"
sun's out — and everything looks good.

the 'soft light' collection isn't trying to be trendy. just breathable fabrics, relaxed fits, and colors that make you want to go outside.

6 items. mix and match them all.
for the days when you want to look good without overthinking it.

— link in bio, limited drop 🤍
On-brand Voice (minimal, lowercase) · Right Audience (Gen Z, effortless) · Visual tone through copywriting

Same AI model. Same prompt. But when AI understands your brand — everything changes.

Build Your Brand Foundation — Elevate All AI Content →
Why Brand Foundation

Why Brand Foundation beats
generic AI prompts

ChatGPT, Claude, Gemini are powerful. But they're general-purpose AI — they know everything but don't deeply understand any single brand.

Trained on 50,000+ Brand Guidelines

Generic AI learns from general internet data. Brand Foundation's AI is specifically trained on 50,000+ brand guidelines — from Fortune 500 to the most successful startups. It understands the structure, depth, and logic behind a world-class brand foundation.

Smart Questions Instead of Manual Prompts

With generic AI, you write your own prompts — shallow prompts, shallow results. BF asks structured questions that uncover insights even you haven't thought of. Deeper than any prompt engineer could go.

Structured Output, Ready to Integrate

Generic AI gives freeform answers with inconsistent formats. BF creates structured, modular output — optimized to plug directly into ChatGPT, Claude, or Midjourney with zero editing. Export once, use forever.

Brand Foundation doesn’t replace ChatGPT or Claude — it turns them into your brand's dedicated expert.
How It Works

Build your Brand Foundation in 3 simple steps

1

Answer the questions

AI asks smart, structured questions about your brand. Like chatting with a brand consultant — but faster and at a fraction of the cost.

2

AI analyzes & builds your Foundation

Your answers are cross-referenced with 50,000+ brand guidelines and synthesized into 6 complete modules: Identity, Voice, Audience, Visual, Content, Image Guide.

3

Export & plug into any AI

Download your Foundation. Feed it into ChatGPT, Claude, Midjourney — any AI model. From now on, every piece of content carries your brand's true DNA.

Get Started — It's Free →
What You Get

8 in-depth brand documents
custom-built by AI for your brand

After just a few minutes of answering questions, AI will analyze and synthesize 8 complete modules — ready to plug into any AI model.

Brand Identity

Mission, vision, values, personality & positioning

Brand Voice

Tone, style guidelines, language & communication rules

Audience Profiles

Customer personas, pain points & behavioral insights

Content Pillars

Content strategy, pillar topics & best formats

Visual Style

Colors, typography, imagery & design direction

Brand Assets

Logo, icons, usage guidelines & do's/don'ts

Image Gen Guide

AI prompt templates for Midjourney, DALL·E & Flux

Project Instructions

Implementation brief & AI integration guide

All 8 documents are exported in AI-ready format — plug directly into ChatGPT, Claude, Gemini with zero editing.

Create 8 Documents — Free →
Brand Library

100+ ready-made Brand Foundations

Explore how the world's top brands build their foundation. All pre-built and available in the system — browse for free.

Apple

Technology
Minimalist, refined, confident. Every word carefully chosen, experience-focused...
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Google

Technology
Friendly, simple, helpful. Making complex technology accessible to everyone...
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Samsung

Technology
Innovative, professional, reliable. Leading tech trends with a commitment to quality...
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Microsoft

Technology
Empowering, productive, creative. Helping people and organizations achieve more...
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FPT

Technology · Vietnam
Pioneering, creative, connected. Leading digital transformation in Vietnam and globally...
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VNG

Technology · Vietnam
Young, dynamic, innovative. Building a digital ecosystem for Vietnamese users...
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Tiki

Technology · Vietnam
Fast, reliable, convenient. Committed to quick delivery and a smooth shopping experience...
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MoMo

Fintech · Vietnam
Accessible, convenient, secure. A financial super-app for every Vietnamese user...
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Starbucks

Coffee · F&B
Ấm áp, gần gũi, mời gọi. Tạo cảm giác thuộc về, nơi thứ ba giữa nhà và công sở...
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McDonald's

Fast Food · F&B
Vui vẻ, gia đình, nhất quán. "I'm Lovin' It" — đơn giản, dễ nhớ, phổ quát...
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Highlands Coffee

Coffee · Vietnam
Hiện đại nhưng gần gũi. Kết nối cà phê Việt với phong cách quốc tế, không gian chung cho mọi người...
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Phúc Long

Tea & Coffee · Vietnam
Truyền thống, chất lượng, tự hào Việt. Trà và cà phê nguyên chất từ vùng nguyên liệu Việt Nam...
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The Coffee House

Coffee · Vietnam
Nhẹ nhàng, chill, storytelling. "Có gì đó lạ" — không gian kể chuyện bằng cà phê...
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Coca-Cola

Beverage · F&B
Hạnh phúc, lạc quan, kết nối. Thương hiệu biểu tượng với giọng nói tích cực, phổ quát...
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Trung Nguyên

Coffee · Vietnam
Khát vọng lớn, triết lý sâu. "Cà phê triết đạo" — kết hợp bản sắc Việt với tầm nhìn toàn cầu...
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Pizza 4P's

Restaurant · Vietnam
Tinh tế, bền vững, trải nghiệm. "Delivering WOW" — từ trang trại đến bàn ăn...
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Nike

Sportswear
Mạnh mẽ, truyền cảm hứng, hành động. "Just Do It" — giọng nói thúc đẩy vượt giới hạn...
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Gucci

Luxury Fashion
Sang trọng, táo bạo, phá cách. Heritage Ý kết hợp văn hóa đương đại, không sợ khác biệt...
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Uniqlo

Casual Fashion
Đơn giản, chất lượng, chức năng. "LifeWear" — quần áo cho cuộc sống hàng ngày, thiết kế tinh tế...
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Zara

Fast Fashion
Thời thượng, nhanh, tối giản. Xu hướng runway mang đến mọi người, ít nói nhưng mạnh mẽ...
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H&M

Fashion & Lifestyle
Dễ tiếp cận, bền vững, inclusivity. Thời trang cho mọi người, cam kết xanh và trách nhiệm...
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Adidas

Sportswear
Sáng tạo, thể thao, văn hóa đường phố. "Impossible Is Nothing" — kết nối sport và streetwear...
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Canifa

Fashion · Vietnam
Gia đình, thoải mái, chất lượng. Thời trang Việt cho cả nhà, giá trị thực tế hàng ngày...
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Routine

Fashion · Vietnam
Minimalist, nam tính, sạch sẽ. Thương hiệu Việt với DNA tối giản, tập trung vào chất liệu...
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IKEA

Home & Living
Dân chủ, vui vẻ, thực tế. Thiết kế Scandinavian cho mọi nhà, giải pháp thông minh giá tốt...
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Muji

Lifestyle Retail
Giản dị, chất lượng, không phô trương. "No Brand" — vẻ đẹp của sự đơn giản...
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Thế Giới Di Động

Electronics · Vietnam
Nhiệt tình, tận tâm, đáng tin cậy. "Bạn muốn mua gì?" — phong cách bán hàng gần gũi...
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WinMart

Grocery · Vietnam
Tin cậy, tiện lợi, chất lượng Việt. Hệ thống bán lẻ lớn nhất Việt Nam, gần gũi mọi nhà...
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Bách Hóa Xanh

Grocery · Vietnam
Bình dân, thực tế, gần nhà. Thực phẩm tươi ngon giá tốt cho gia đình Việt...
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Amazon

E-commerce
Khách hàng là trung tâm, đổi mới không ngừng. "A to Z" — mọi thứ bạn cần, giao nhanh...
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Shopee

E-commerce · Vietnam
Vui nhộn, ưu đãi, cộng đồng. "Shopee ship siêu tốc" — gamification và deal hấp dẫn...
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Lazada

E-commerce
Tiện lợi, đa dạng, công nghệ. Mua sắm thông minh với AI và hệ thống logistics mạnh...
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Grab

Super App
Thân thiện, đáng tin cậy, hướng tới cộng đồng. Siêu ứng dụng Đông Nam Á...
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Airbnb

Travel & Hospitality
Thuộc về mọi nơi. Kết nối con người qua trải nghiệm, câu chuyện địa phương...
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Be

Ride-hailing · Vietnam
Gần gũi, Việt Nam, đồng hành. Ứng dụng gọi xe "made in Vietnam" cho người Việt...
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Vietjet Air

Aviation · Vietnam
Năng động, vui vẻ, giá tốt. "Bay là thích ngay" — hãng bay giá rẻ phong cách trẻ trung...
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Vietnam Airlines

Aviation · Vietnam
Thanh lịch, chuyên nghiệp, bản sắc Việt. Hãng hàng không quốc gia với dịch vụ 4 sao...
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Wise

Fintech
Minh bạch, thẳng thắn, công bằng. "Money without borders" — phí rõ ràng, không ẩn phí...
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Notion

Productivity
Sáng tạo, linh hoạt, cộng đồng. "All-in-one workspace" — công cụ cho mọi workflow...
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Booking.com

Travel
Thực tế, deal tốt, dễ dùng. "Booking.yeah!" — giọng nói vui vẻ, tập trung vào hành động...
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Spotify

Music Streaming
Năng động, trẻ trung, cá nhân hóa. Âm nhạc cho mọi khoảnh khắc, tinh nghịch nhưng thông minh...
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Disney

Entertainment
Ma thuật, gia đình, storytelling. "The Happiest Place on Earth" — ước mơ và phép màu...
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Netflix

Streaming
Táo bạo, hài hước, pop culture. Giọng nói trên social media nổi bật, trend-savvy...
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TikTok

Social Media
Viral, sáng tạo, Gen Z. "Make Your Day" — nền tảng short-video, xu hướng thay đổi liên tục...
Explore →

YouTube

Video Platform
"Broadcast Yourself" — dân chủ hóa nội dung, creator-first, giáo dục và giải trí...
Explore →

VTV

Media · Vietnam
Uy tín, chính thống, quốc gia. Đài Truyền hình Quốc gia — giọng nói tin cậy của người Việt...
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Zing MP3

Music · Vietnam
Gần gũi, V-pop, cảm xúc. Nền tảng nhạc số hàng đầu Việt Nam, hiểu văn hóa Việt...
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CGV

Cinema · Vietnam
Trải nghiệm, premium, giải trí đỉnh cao. Hệ thống rạp chiếu phim hiện đại nhất Việt Nam...
Explore →

+92 more brands waiting for you to explore

Explore the Brand Foundation Library →
Toolkit

More than Brand Foundation — a complete toolkit
to level up your content every day

Free

Brand Voice Checker

Paste your content — AI checks whether it matches your brand tone and voice. Get detailed scoring and suggestions.

Free

Content Prompt Generator

Enter a topic → get optimized prompts with your Brand Foundation built in. Copy & paste into ChatGPT, Claude — no manual prompt writing.

Free

Brand Audit Score

Score your Brand Foundation's completeness. See which areas need improvement and get a specific roadmap.

Pro

Visual Style Tester

Upload images → AI evaluates how well they match your brand's Visual Style. Catch off-brand content before you publish.

Pro

Competitor Brand Analyzer

Enter a competitor's URL → AI analyzes their Brand Voice, Positioning, Visual Style. Find gaps your brand can own.

Pro

Content Calendar AI

Based on your Content Pillars, AI suggests a full monthly content calendar — including topics, hook ideas, and strategic hashtags.

Reviews

Don’t take our word for it.
Hear from people who’ve used it.

★★★★★
"Our team ran a test: same article, same ChatGPT — the version with Brand Foundation was clearly better in tone, customer insight, and consistency. We stopped manual prompting for good."
Trung Nguyễn
Trung Nguyễn
Marketing Manager, E-commerce Brand
★★★★★
"Our agency used to charge $2,000 for a brand guideline — it took 3 weeks and endless revisions. BF delivered a more detailed, AI-ready result in minutes."
Minh Lê
Minh Lê
Founder & CEO, Startup Tech
★★★★★
"I manage 20 brands for different clients. Before BF, onboarding each new client took 2 weeks. Now I build a Foundation in one session, feed it to Claude, and a team of 8 writers stays perfectly on-brand."
Hà Phạm
Hà Phạm
Creative Director, Digital Agency
Cost Comparison

How much should you invest
in your brand foundation?

Compare the cost of building a Brand Foundation through the 3 most common approaches.

🏢 Hire an Agency

$1,200 – $6,000 USD
Per brand guideline set
  • ✗ Timeline: 2 – 6 weeks
  • ✗ Quality depends on agency
  • ✗ Not AI-ready (PDF/PPT)
  • ✗ Updates = extra fees
  • ✗ Scaling = cost × number of brands
  • ✗ No reference library
  • ✗ No supporting tools

🧑‍💻 Do It Yourself (DIY)

"Free"
But costs time & effort
  • ✗ Timeline: 2 – 4 weeks
  • ✗ Depends on personal expertise
  • ✗ Scattered notes, inconsistent format
  • ✗ Easy to forget to update
  • ✗ Scaling = time × number of brands
  • ✗ No reference library
  • ✗ No supporting tools
Recommended

🟠 Brand Foundation

Free
Start now, zero risk
  • ✓ Minutes to complete
  • ✓ World-class — AI trained on 50K brands
  • ✓ AI-ready — export & plug in instantly
  • ✓ Edit freely, real-time
  • ✓ Create more Foundations in minutes
  • ✓ 100+ brands pre-built in library
  • ✓ 6+ tools to boost content quality
Start Free →
💡 Quick math: If you're an agency managing 10 brands → The traditional route costs at least $12,000+ and 20–60 weeks. With Brand Foundation: minutes per brand, near-zero cost.
💰 Think about it: How much ad spend do you waste when your content isn't truly excellent? For excellent content, AI needs a deep understanding of your brand.
⚡ Convenience: In just 3 minutes you get a complete Brand Foundation — synthesized and analyzed from 50,000+ brands worldwide.
FAQ

Frequently Asked Questions

ChatGPT is general-purpose AI — it knows everything but doesn't deeply understand any specific brand. BF is trained on 50,000+ brand guidelines, asks structured questions to uncover deep insights, and produces standardized output — far more insightful and consistent than any manual prompt.
The library contains Brand Foundations analyzed and recreated by AI based on publicly available data. These are reference documents to help you learn how top brands build their foundation — not official internal documents.
Yes. You can create a Brand Foundation and access the sample brand library completely free. No credit card required. Some advanced tools may require a Pro plan.
Many users report that BF's output is more detailed and better formatted for AI integration than what agencies deliver. Notably, BF creates AI-ready output — something most agencies don't yet offer.
Absolutely. Data is encrypted and never shared with third parties. Each Brand Foundation is private — only you have access.
Yes. BF is designed for agencies managing multiple brands simultaneously. Each client gets their own separate Foundation, easy to hand off and update.

50,000 brands have trained our AI.
Now it's your brand's turn.

Build your Brand Foundation in minutes. Integrate with AI instantly. Elevate every piece of content starting today.

Build Your Brand Foundation — Free →
Free forever · No credit card required · 100+ brand library · 6+ content tools